Rapper 2 Chainz is taken the Traphouse online with a new marketing effort promoting his upcoming album, Pretty Girls Like Trap Music.
2 Chainz new virtual reality Trap House guides fans through the personal story of his own “trap house” aka drug den, on Riverdale Road in Atlanta.
The rapper teamed with VRTGO and VRLIVE to create the immersive, interactive virtual reality experience.
Fans can go room-to-room, where they can discover new songs off the Pretty Girls Like Trap Music album, while interacting with new characters and objects inside of the 2 Chainz’ Trap House.
Fans must use Gear VR, or purchase a pair of Pretty Girls Like Trap Music VR goggles at 2 Chainz’ digital store 2ChainzShop.com, where they will also receive a download of the album.
2 Chainz and the Trap Choir have announced a 35-date tour in support of the album and the rapper also dropped a Pretty Girls Like Trap Music clothing line with artist Trouble Andrew.